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Seminars
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How to write a
good thank-you letter
“Writing effective thank-you letters can be
difficult”
“The do’s and don’ts of saying thank you”
“That simple magic word: Thanks”
“Write with your reader’s perspective in mind”
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Writing effective thank-you letters
can be difficult
By Stephen Wilbers
Author of 1,000 columns
published in the Minneapolis Star Tribune & elsewhere
Has this ever
happened to you?
You unexpectedly
find yourself with a few moments of free time – say five minutes until your next
meeting. You’ve already checked your morning e-mail messages. For
the moment the phone isn’t ringing. So, looking for a task you can
complete quickly, you reach for your things-to-do pile.
There you find a
note about a thank-you letter that needs to be written. Good, you think. I can whip that off in two minutes, then get to my meeting on time.
Ten minutes later
you’re still tinkering with the same three sentences, you’re not satisfied with
what you have written, and you’re late for your meeting.
Who would have
thought that writing a simple thank-you letter would be so difficult?
If you have
experienced something like this, you are one of countless people to discover the
thank-you-letter-writer’s dilemma: A simple “thank you” can sound
insincere if it’s too brief, and a longer letter can sound equally insincere if
it’s padded with empty-sounding generalities.
So, how do you
write a thank-you letter that sounds like you really mean it in less than five
minutes?
Try following this
four-part format:
1. Begin with a thank you.
A straightforward “Thank you very much for . . .”
or “I am writing to express my sincere appreciation for . . . “ works fine. When you want to underscore your role as representative of a group or
organization, “On behalf of . . .” works well. For a more creative approach,
open with an indirect compliment, such as “Something good always happens
whenever you’re in town.”
2. Refer specifically to what
the reader has done for you.
The key to making
your reader feel genuinely appreciated is to go beyond generalities and offer
specific detail. When thanking a guest speaker, for example, rather than simply
write “Your presentation was truly first rate,” explain what it was about the
presentation you found valuable: “Your comments on quality control were
especially useful. In fact, one of our team leaders has distributed a summary
of your three-step approach.”
3. Link the reader’s
contribution to a broader mission or goal.
An effective
way to expand your letter without sounding insincere (“Your presentation was the
best I’ve ever heard”) is to acknowledge the importance of the reader’s
contribution in a broader context (“Your three-step approach will help us
prepare for our annual audit”).
4. Conclude
with “Thanks again” and a goodwill message. Repeat your
appreciation for your reader’s contribution, and stress the importance of your
relationship. This is your opportunity to say, in effect, “I appreciate your
gifts and talents, and I value our relationship.”
Now, if getting
started is the problem, keep these three points in mind:
1. Write your letter soon
after the event.
As time passes – and as your
writing assignment sinks inexorably to the bottom of your things-to-do pile –
your feeling of gratitude will fade. Your genuine desire to express
appreciation will evolve into resentment at having to perform a bothersome
task. The sooner you write, the easier the writing will be.
2. Think about your reader,
not yourself.
Try to put out of your mind any
negative feelings you may associate with the act of writing (anxiety, stress,
impatience). Instead, concentrate on the good feelings your letter will
engender in your reader (recognition, appreciation, satisfaction).
3. When
disappointed with the gift, emphasize the thoughtfulness of the giver.
Writing a thank-you letter is especially challenging when the gift isn’t to
your liking or the contribution doesn’t meet your expectations. In those
situations, find something positive to say about the contribution, and thank the
reader for his or her generosity, thoughtfulness, or time.
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Seminars &
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The do’s and don’ts of saying thank you
By Stephen Wilbers
Author of 1,000 columns
published in the Minneapolis Star Tribune & elsewhere
Work-related
thank-you letters are written for two main reasons: because it’s the right
thing to do, and because we want something else from the person we’re
thanking.
Guess which reason
seems to get more attention in reference books and on the Internet. I’m
afraid the answer doesn’t say much about our sense of manners.
If you browse a
collection of books on business and managerial writing, you’ll find that the
great majority don’t even address the topic.
And if you search
“thank-you letters” on the Internet, you’ll find that the most frequently
visited sites offer advice on how to thank prospective employers for
interviews. You’ll have to search a while longer to find anything about
expressing appreciation as a matter of good business etiquette.
To help address this
apparent cultural oversight, I offer the following do’s and don’ts for writing
on-the-job thank-you letters:
Do
1. Send thank-you letters for interviews,
referrals, job search assistance, patronage, orders, advice, favors,
hospitality, lunches, and gifts. When someone does something nice for you, tell
them you appreciate it.
2. Acknowledge a gift when the sender has no
other way of knowing you received it. This might even involve sending a
thank-you note for a thank-you gift.
3. Write as soon as possible. Not only does a
timely thank-you seem more sincere than a belated one, but it’s the easier to
write.
4. Send a handwritten note as a personal
expression of gratitude. Because they are less common these days, handwritten
notes convey special warmth.
5. Emphasize qualities such as the generosity or
thoughtfulness of the giver if the gift is disappointing. Even a presenter who
stinks the place up deserves a thank-you.
6. Refer specifically to the gift or
contribution. A well-written letter of appreciation can be sent to only one
person.
7. Make a more general reference. Note how the
gift or contribution is significant to your career, business, professional
goals, or organizational mission.
8. Conclude with a goodwill statement, perhaps
reiterating your appreciation. Remember: Building or reaffirming relationship is
your primary objective.
Don’t
1. Send thank-you letters that include requests
for additional information or assistance. Don’t let convenience interfere with
sincerity.
2. Send
thank-you notes by e-mail unless the gift is routine or unless immediacy is a
primary concern. As Rosalie Maggio observes in How to Say It, “The
point of a thank-you note is that it is personal. E-mail has many virtues,
but graciousness and formality are not among them.”
3. Acknowledge a thank-you gift that is presented
to you in person unless it’s of unusually high value. Saying thank you at the
moment generally is sufficient.
4. Use the phrase “thank you in advance” in your
complimentary close. It’s standard practice to encourage readers to take a
desired action by thanking them before they’ve actually done it, but “in
advance” can sound presumptuous.
Good manners are
important both in our personal lives and in business. There are, however,
limits as to how far you should go in expressing your appreciation. Maggio
makes this point when she quotes the British novelist Evelyn Waugh, who once
described an acquaintance in this way:
“His courtesy was
somewhat extravagant. He would write and thank people who wrote to thank him
for wedding presents, and when he encountered anyone as punctilious as himself
the correspondence ended only with death.”
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Seminars &
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That simple magic word: Thanks
By Stephen Wilbers
Author of 1,000 columns
published in the Minneapolis Star Tribune & elsewhere
How can I thank you? Let me count the ways.
I could . . . well, I could send you an e-mail or a text message. That
would be quick and easy. Timely, too. But an e-mail or text doesn’t
require much effort on my part. You might not think me sufficiently
grateful.
I could . . . let’s see. I could reach into the depth and breadth and
height of my soul and commit my thoughts to paper. Give you the old
razzle-dazzle, the old hocus-pocus, a show that was so splendiferous it
would make you vociferous.
I could write a letter that would make me a star, at least in your eyes,
at least for the moment. I could put old griefs behind us with a few kind
words, a little TLC.
I could think of you and what you had done for me, not contrive to turn my
thank-you into an opportunity to advance my own interests. I could be
genuine and sincere.
I could, for instance,
Make a specific reference to what you had done, maybe quote
something you had said or explain in detail the particular benefits of
your contribution – anything to move my letter beyond a generic “thank you
very much I really, really mean it” kind of thing.
Create a broader context by linking your contribution to an
overriding goal or mission so that you would feel part of a larger effort,
a valued member of an important group or community.
Offer to do something in return, anything really, big or small,
that demonstrated that, like you, I could be thoughtful and generous with
my time.
Include a personal note about something we have in common, maybe
refer to the experience that brought us together or mention one of your
concerns or worries so that you would know I had paid attention to the
things that were on your mind.
Conclude with a goodwill statement that in some ways affirmed and
reinforced our relationship – something that said, “We have more good
times ahead.”
I could, on the other hand, give you the old hocus-pocus, the flimflam
flummox, a three-ring circus that would stun and stagger you. I could
Let more than one week pass before writing and sending my letter so
that you would think the only reason I was bothering at all was to fulfill
a social obligation.
Include a request for additional assistance, thereby saving me the
trouble of a second communication.
Be self-congratulatory, placing greater emphasis on what a fine job
I was doing with whatever it was you did to help me accomplish my goal.
What exactly did you do, anyway?
Say “thank you in advance” in my complimentary close to a request
letter, thus serving you notice that if you were more important I would
take the time to thank you later but, being who you are, I’m finished with
you now.
Whether my effort brought smiles or tears to your eyes, whether you
thought it had rhyme or reason, was original or some odd translation from
the Portuguese, I hope you would accept it in the spirit in which it was
intended. |
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Seminars &
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Write with your reader’s perspective in mind
By Stephen Wilbers
Author of 1,000 columns
published in the Minneapolis Star Tribune & elsewhere
“Happy
holidays,” my daughter’s professor wrote to her over break. “Here are your
assignments for next term.”
Home for the holidays, my
daughter read the message and sighed. “Gee, I wish my professor had sent
two separate messages,” she said. “First, happy holidays. Then, here are
your assignments for next term.”
She was recuperating from
having worked so hard during her first semester of graduate school, and
her reaction was understandable. The first thing she wanted to hear from
her boss was thanks for your hard work. Then she would have been ready for
her next assignment.
In fairness, her professor’s
intent was commendable. She was writing to give her students some lead
time before their next assignment was due. Her standard “happy holidays”
opening was an appropriate goodwill greeting. It wasn’t her tone that was
wrong; it was her communication strategy.
Let’s review some basic
formulas.
A standard message has three
components: purpose, background, proposed action. Routinely added are two
components: goodwill openings and goodwill closings. As any good manager
or customer relations expert will tell you, you should think of every
message you send (or nearly every message) as an opportunity to create
goodwill in your opening and affirm relationship in your closing.
My daughter’s professor
succeeded with her opening but nevertheless struck a wrong note. Here’s
how you can avoid making that error yourself.
After you have thought
through your three-step message and you are clear about your purpose,
background, and proposed action, and after you have written your goodwill
opening (in this case, “Happy holidays”), pause. Ask yourself: What is my
reader thinking?
Not what do I want to
accomplish, but given the pace and rhythm and stress of workflow, or the
highs and lows in my customer-provider relationship, what does my
reader want or need to hear from me? It’s not just a question of
results; it’s also a question of relationship.
My daughter needed to know
her upcoming assignments. But first she needed to hear affirmation for a
job well done.
There’s no harm in prefacing
a “here’s what I need you to do for me” communication with a polite “thank
you” or “I hope you’re doing well” opening. The error occurs when the
writer fails to recognize that the reader was expecting full-throated
recognition.
Here’s an example of the
error: “Thanks for your wonderful work in organizing our holiday party. It
was a huge success. By the way, on your way in tomorrow, would you mind
replenishing our coffee supply? I appreciate how I can always count on you
to handle details.”
Pausing after writing the
“thank you” part might have led the writer to conclude that the reader
needed recognition, with no strings attached. The request to pick up
coffee could readily have been sent in a subsequent message.
So, before you send your next
message, pause to check your communication strategy. Ask not what you need
from your reader; ask what your reader needs from you. |
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