One morning your boss walks
into your office. She has a big smile on her face, so you know something
good is about to happen to you.
“I want you to write article for our company
newsletter,” she says. “I’m asking you to do it because I know what a
good writer you are.”
You feel complimented and empowered
that you would be selected for such an important assignment.
“By the way,” she adds. “We’re on
a tight deadline, so I need your copy by 5 o’clock tomorrow. Thanks.”
With this new information, you feel
not only complimented and empowered but challenged.
You are pleased with this
opportunity to prove your worth. And as luck would have it, just this morning
you read something in the paper about how to write newsletter articles. It
was a checklist of helpful reminders by your favorite columnist.
You retrieve the paper from your
briefcase and skim the items on the checklist. It is organized into five
parts:
1. Supporting components
(title, opening story summary, and accompanying photographs or illustrations):
■Are
relevant and helpful to the reader’s understanding of the topic or theme of
the story.
■Accurately
convey the topic or theme of the story.
■Engage
the reader by arousing curiosity or interest in the topic.
2. Lead
(or lede):
■Announces
or introduces the topic of the article.
■Engages
the reader by arousing interest or curiosity in the topic.
■Presents
material from the reader’s point of view (by recognizing or appealing to the
reader’s interests, values or biases).
■Optional.
Indicates or suggests the scope of the article.
3. Body:
■Presents
relevant background and history to make the topic understandable to the
reader.
■Explains
significance and broader implications of the topic or recommendation.
■Illustrates
main points or themes with specific examples and sufficient data.
■Uses
transitions to connect the article’s main points or major components.
4. Conclusions:
■Emphasizes
the significance of the topic to the reader.
■Repeats
the most important point.
■Provokes
the reader to think more deeply about the topic.
■Provides
the information (or incentive) necessary for the reader to respond or to take
the desired action.
5. Language/miscellaneous:
■Language
and tone are appropriate for the audience and the purpose.
■Word
choice is clear, specific, accurate, unassuming, and free of misused jargon
and cliches.
■Sentences
are free of wordiness, ambiguity, and unnecessarily involved constructions.
■Paragraphs
are brief and sharply focused (but adequately developed).
■Quotations
or testimonials illustrate and reinforce the main points.
■Copy
is carefully edited and free of distracting errors in spelling, grammar, and
punctuation.
■Information
is sufficient, relevant, and accurate, including all facts, dates, statistics,
spellings of names, etc.
■All
necessary permissions, approvals, and authorizations have been secured.
■Purpose
– whether to inform, entertain, or persuade the reader, or to induce the
reader to take action, or to elicit information from the reader – is clearly
expressed.
No problem. You’ll write your
article this afternoon, let it rest overnight, go over it one more time in the
morning, and give it to your boss before lunch.
She’ll be so pleased. Maybe she’ll
call on you again the next time she needs something on short notice. You hope
she will.